18th Thuringian Foreign Trade Day

International markets are changing rapidly – ​​and with them, the demands on small and medium-sized enterprises (SMEs). The 18th Thuringian Foreign Trade Day uses the classic 4 Ps of the marketing mix to provide a practical overview of current strategies, opportunities, and trends in international sales:

Product – International product adaptation
Price – Pricing strategies and currency risks
Place – Distribution channels and partner selection
Promotion – International communication and brand management

On March 24th, you can expect an exciting program consisting of expert presentations with helpful professional insights, competent individual consultations by country experts, and interesting networking opportunities.

Discover new strategic approaches and practical tools for your toolbox for international success.